Is it still necessary to introduce the social network Google + as it has raised passions and continues to power the blogs according to its improvement, with so many channels to choose from how can google + catch the established players without falling by the way side. Delivered an incomplete, imperfect, it is still considered a serious competitor to facebook twitter google +. However, Google +, beyond the simple social network, is above all a social layer that unifies the various Google services, already commonly used. Data users exploded, there emerges a coherent around a profile, a digital identity.

For many years, Google is the catalyst for the digital reputation of Internet users, sometimes to their detriment. The negative content may appear in the results of research but also in the suggestions. Thereupon, the user had previously no way to directly, Google is refusing, except extreme case, any modification or deletion.

The Name Googling, or action to seek a name and a surname to capture the personality of another, is increasingly used in areas of larger and larger. For example in the area of ??recruitment, among both recruiters and candidates, as demonstrated by numerous studies. Or sales, to identify the seller. The implementation of Google + under a layer that centralizes all social online activities of Internet users in the Google search page will bode therefore better control of its digital reputation. If it sounds good, we must wonder about the real issues to run behind this strategy.

When you see the current context, laws or standards that will take effect or simply the practices in relation to Name Googling, it’s a safe bet that Google is trying to cross an important milestone. Beyond the ethical problems inherent in tracking or profiling, one must still wonder about the establishment of a “monopoly on the digital existence” My existence is recognized and given credibility because I use Google.